Selling a car is not just selling a car anymore. Campaigning, storytelling, networking, documenting, and “dialoging” is not enough. The immersive digital experience of a product is the way to go and so iNext is not just a car - it is a whole new experience world that could be inspiring the way we communicate during and post COVID 19 times.

bmwgroup.com

Enjoy the ride!

Photos: press.bmwgroup.com