The truck fleet is not even built by old veterans from the automotive industries but by the EV startup company Rivian.
![](/uploads/attachment/file/000/001/734/big_sgg_saargummi_rivain_amazon.jpg)
The main subjective here was to trigger fun and love for those you drive them and those who see them coming to their doorsteps.
In other words: the truck delivers the goods via the logistic giant Amazon while delivering also the message that it is an Amazon truck such as leveraging the brand experience.